At Rich's you can buy a formal gown, Harry Potter books, a George Foreman grill, a Ralph Lauren sheet set, a pearl necklace, a handheld massager and a mattress set, then possibly watch a concert or attend an artist signing, all at one department store. Birmingham and Atlanta women can even duck in for a mammogram during their shopping trip. Teen girls and boys will like the groovy new gen-now styles and events at Rich's, while parents won't feel so bad about the price tags. -- Kiersten Aschauer